H&H Unlimited
Strength for the Ages
- Brand Identity Design
- Brand Strategy
- Collateral
- Writing
Assignment:
Create a fitness brand for women aged 60+. Our basic guardrail was, “don’t condescend to them like everyone else.” With only the name in place, we created a brand tone that was wise and supportive without pandering. It was anchored to a clear strategy that we developed to treat fitness like it were hygiene: a ritual that needed to be performed daily. AndSo created a beautiful brand identity system, a website, a slew of messages for billboards and social, and branded packaging.
“Because our audience is an older demographic, it was very important that our messaging and branding reflect our deep understanding, respect, and admiration for them. AndSo was thoughtful and creative, delivering fun, punchy messaging and design that truly elevates our brand and mission.”
—Valerie Hunter, Co-Founder H&H Unlimited
