AndSo is a full-service creative agency with a focus on world-class writing and humility. We focus on writing for two reasons: Because no one else does, and because this wildly undervalued skill is everything. No matter what you need to make—from TikTok and video to digital and experiential—writing is required.
Does AndSo have designers and create visual things? Absolutely. But even the purest design work is anchored in writing principles: clarity, craft, and intent.
We called ourselves AndSo as a reminder. Everything we do should lead to movement, a transition between where you are and where you’re going.
Meet our team
- Creative Director
Jake is a writer and creative director who has lived in Canada and the United States, working at ad agencies large and small. He won some fancy advertising trophies from European award shows and feels compelled to say so in this bio. A former journalist and award-winning magazine editor, Jake moved into advertising when he realized he didn’t need to travel to Chechnya for it. He has worked with organizations such as Telus, P&G, Guinness, Purolator, Scotts, McDonald’s, Samsung, Toronto Public Health, Boston Pizza, and others.
- Associate Design Director
Associate Design Director Lisa has crafted brand identities worldwide for businesses large and small, including Square, CBC, Hinge, and Shopify. When she’s not creating the look of video game publishers, breweries, or boutique hotels, Nairobi’s favourite daughter can be found experimenting with mixed media creations and African-inspired textiles and printmaking. Or plotting world domination (on Catan).
- Senior Designer
Tokyo-born Senior Designer Ken has lived and worked on three continents for clients such as Jeep, Shopify, Fossil, and more. Despite his allergy to alcohol, Ken has somehow found himself creating work for Moosehead Breweries, Aperol, Campari, Appleton Estate Rum, and Bickford Brewing Co. At work, Ken is happiest designing brand identities and visual systems out of thin air. After 10 years as a Toronto transplant, Ken relocated to London to work remotely for AndSo. We are told it has nothing to do with the quality of the office coffee.
- Strategy Director
Shawn is a writer and strategist with experience that zigs through tech start-ups, advertising and ping pong. The common thread? Throughout his career he has helped organizations articulate big ideas with elegance and simplicity. His strategic thinking lead him to product design. His first product is Digraphs, a set of laser-cut wooden tiles that reinvigorates one of the world’s most iconic board games: Scrabble. Shawn is a part-time advisor with Ryerson's Social Ventures Zone helping purpose-driven businesses and start-ups articulate their ethos while offering mentorship and support.
- Senior Copywriter
Steve was born in the North and he lives in the South. His heart lies elsewhere. If borders were different he would be considered an economic refugee, but things are as they are and that saved a lot of paperwork. Before he found a place in advertising, he worked a series of desk jobs that gave him posture problems. As a writer, he has worked on national TV campaigns, digital and social everything and the occasional door hanger for brands like Tremclad, TELUS, Purolator and RBC. One time he got to work with miniature horses, which are different from ponies.